Registration begins for the smart event on Monday, April 27
The start of smart art...
Mr. Dave Schembri (right) President and CEO of smart USA and Professor Arun Jain, marketing professor who launched the smart project for UB MBAs.
Detail of the new BRABUS cabriolet.
An all-American pair.
They started multiplying - owners love to display their smarts.
You could hear the excitement as the bright yellow version rolled in.
Nothing a pretty as a smart sunset.
Jain and Schembri with a growing collection of smarts.
Some owners use smarts as rolling billboards.
One of our corporate champions designed this graphic application - Flynn & Friends.
The crowd is building.
Team Unifrax - one of two finalist teams presenting their marketing plan for the evening.
Team Unifrax decided to prove you could fit a team of five in a smart.
But, who's driving?
Team National Fuel was the second finalist team and edged out Team Unifrax for top honors on their marketing plan.
smart, cool, environmentally friendly, and just plain fun!
smart art finished products
MBA students, smart staff, smart owners and School of Management staff enjoyed a great buffet before the presentations.
Brook Arber, smart Center Buffalo manager and husband Jeff, both UB MBA grads talk with UB staff.
Dave Schembri, President and CEO reviewed smart corporate history, marketing strategies and results. He was impressed with our students' ideas and plans to actively pursue several.
Dr. Jain and Mr. Schembri wrap up the evening.
And thank you, Mr. Schembri, for jumping on board to support our smart marketing project at UB School of Management.