On October 10 one of our Corporate Champions teams and other MBA students spent the day at Rich Products Corporation. Read more about Corporate Champions in the "Getting and Giving" article on the MBA blog at: http://ubmba.wordpress.com/
Rich's Dessert Shop inside the Rich Renaissance Atrium - where they host a number of receptions - or they'll come to your place: http://www.richscatering.com/home.aspx
Rich's has a retail store near their headquarters, which also hosts the Tech Center.
The Tech Center was all set for our MBAs to learn the finer points of whipped topping.
Everyone was interested in the breadth of products and product innovation making this company a world wide success.
A master chef explains the truly interesting variations on a product that was the foundation of Rich's business.
Check out the staying power of Rich's whipped topping vs. the competition - and those parfaits, just sitting there...
Now we're getting down to business.
It really was amazing how many different tastes and textures could be produced in a product that pretty much looks the same.
They went through a LOT of plastic spoons!
Checking on a finer point of product positioning.
I really do like that one better...
He made it look so easy!
Buttercreme - same product, different colors, designed to make commercial cake decorating a piece of cake...
Finally we got to eat those delicious looking parfaits.
Carolyn and Adrienne, two MBA alums chat with Jaimie at the reception.
Students had lots of questions after sessions on functional specializations, the Tech Center demonstration and a factory tour.
Thank you, Rich Products, for a great day learning about your business.
Ready and waiting for your next event...