In January, the SMART car came to UB
The UB MBA introductory marketing course is taking on a SMART challenge - the study teams are each developing a national marketing plan for the car as their semester project.
A dealer's representative gave students an introduction to the amazing little car, developed by Diamler and Swatch.
No engine up here - it's in the back!
The project was Professor Jain's brainchild.
Trying it on for size.
That's where the engine is, plus the luggage area. Hey, it's designed as a two passenger vehicle.
Class picture with the star of the day.
Channels 2 and 4 were interested enough to send their crews, with one reporter interviewing Professor Jain here
This was the "Cabriolet" version - sharp!
Well, it's rated to fit guys up to 6"8" but Dave is just over that, so if his wife gets one she'll get to drive and he'll just ride along.
Brooke, from the Buffalo Smart dealership, with Professor Jain, is one of our proud MBA grads.
Al Vaughters, Channel 4, interviews Brooke for their feature story on the car and project.
One of our MBA students, Britt, also got a few seconds of fame on Channel 4.
And there it goes! The end of another fun learning experience in the UB MBA.