Dan O'Connell, Director, GM Global Field Service (l) and Professor Arun Jain (r) introduced the GM Fuel Cell Vehicle to the MBA marketing management class for their semester project.
Dr. Jain introduces the session.
Dan O'Connell introduces the technology and strategy.
GM currently has the technology installed in the Equinox body and has 100 vehicles in consumer's hands for market tests.
WIVB TV Channel 4 covered our event.
Dean Arjang Assad thanks GM and Professor Jain for their collaboration on this real-world learning project.
Technical overview and inspection of the Fuel Cell Equinox.
Yes, you turn the key like you do in a regular car, but the response is different.
Sara wanted to keep it!
Thank you, Dan O'Connell, Professor Jain and General Motors!