I did this piece for a class on "slave" revolts (we put the word in quotations because referring to these people as slaves divorces them from their identities). The piece displays terms and names that are especially significant to those who have studied these histories. The illustration of Nat Turner's hanging is by Kyle Baker, a graphic novelist. It is a complicated image, because it not only represents Turner's capture and implied defeat on the surface, but it also represents a victory; Nat Turner's body did not twitch like most who are hanged, and so his captors were denied this little bit of sick delight. The full creative brief is here: http://docs.google.com/View?id=ddh3xrfk_6g232nkcd
NYC SALT is a not-for-profit program that helps give youth in Washington Heights, NYC an experience in the creative industry by providing training in photography and other media skills. The mark had to be adaptable to the different cities that it could move to, potentially. Seattle SALT could use the Space Needle, etc. The skyline rising above the letters suggests the opportunity to elevate or rise above one's circumstances that the program gives its participants.
Pato Margetic is a new artist who did an event at Syracuse University. I did this poster, a large-format kiosk poster, and a series of newspaper advertisements for this event.
A design firm created for GRA 500 class. This logo was selected by our class to represent the company, while elements of the business card was used in the final stationery design.
A movie made in Adobe After Effects. Design strategy was to use a repeated serif and colour (red) to generate tension and build up for the conclusion.
Herbal Aid is a product conceived by a group of entrepreneurship students for a business competition. The group perceived an opportunity in the beverage sector for an herbal drink designed to combat specific symptoms of illness by using the appropriate herbal remedy. The mark intends to convey a sense of cleanness and lightness.
Consigliere is a a new firm that sought to be like a close advisor to its clients, as the name suggests. The concept behind this series of logos is "invisible connections" or that of strings being pulled. The mark must appear appealing to investors and venture capitalists; it must inspire confidence, yet suggest a contemporary look that suggests it is on top of what is current, while having an eye to the future. A custom typeface was designed for the options at top left. Using a basic circle and deconstructing it suggested a kind of unity of parts working together, and also to be "of one mind".
For the 2009 and 2010 yearbook at Syracuse, I was the design editor. For me this meant designing over 200 pages each year, including the cover. This year's edition I had the idea to create a cover in 3D, while including 3D glasses with each book. This turned out to be a serendipitously on-trend move, as the 2008-2009 Superbowl also featured several 3D advertisements.
We were asked to design a product line, and the market sector I chose was hair products. Mk. V is a hair care line for men who are busy, sophisticated professionals; as gentlemen they recognize that appearance is important, but they also have other more interesting considerations. The product packaging is chosen to appear masculine and appealing to men. The design is evocative of speed and sharp lines accentuate this perception.
Created at my Fuseideas internship in summer ‘08, the project was to create a logo for a company that would help other startup companies get off the ground. Green was about the only specification given. The logo is designed to look like a power button, and the vertical line is replaced by an ‘i’, which is found in the wordmark as well. Typeface chosen was Eurostile, which conveys energy and a sense of contemporary chic. The company should convey feelings of newness, and freshness. The green dot in the ‘i’ creates a lot of tension with the scalloped section; the ball appears to be either launching into the air or about to get rolling.
Menu designed for a local Lebanese restaurant that emphasizes the authentic and unique character of the restaurant. Strives for a look that pairs nicely with the age-old pizza-making process the pizzeria prides itself on, using a wood-burning clay oven.