"Unless I'm mistaken, here they're mainly getting people onto being covered, from, well, not being covered, not taking them away from a more comprehensive plan. That definitely sounds positive. They are promoting a government scheme, that's true, but that in itself isn't more Orwellian than NHS in Britain or the various govt healthcare systems in Canada, Europe, Aus & NZ. As far as I know Orwell never criticised the NHS for being socialist or, er, "doubleplusungood" ;-)"

"The Orwellian part isn't about taking care of yourself. Of course, that's good sense. The ad is about Cooperative Medical Insurance, a government program. God knows what kind of service they actually provide."

"Love your albums and I would love to go on a journey like yours someday. A public service advertisement encouraging people to take good care of themselves isn't my idea of "Orwellian", though. You should see the ridiculous ads we have at bus stops all over Auckland with celebrities telling us all how cool it is to not smoke!"

"yeah,Chinese are all funny people,and they love building statues in nowhere,without explaining the history and story of the statues in English."

"You'd better check some background knowledge of how this expression came out,before judging anything .And I don't think people take it seriously."