Audience response was used during this multi-site meeting for our client in the financial industry. Audience polling system was gathering votes from 12 remote locations.
Audience was involved not only during the CEO's speech, but also when trends within each of the 12 regional branches were measured and delivered in a live broadcast.
Everyone had a chance to see what their peers think and how they feel about this financial institution's brand image
Even a live presentation and satellite broadcast could be uninteresting to some participants. However, as soon as they are involved in the process of learning, their attention is heightened.
Some results surprise and some provide valuable insight for the representative from a training & consulting company who was teaching the branch managers how to gain confidence from the company's clients.
Retention of information increases by 43% when using any form of interactive technology. Audience response keypads are just one way of keeping your audience entertained, informed and engaged.
Interactive nature of audience response keypads is helping the speaker to keep the audience interested, gather important data from them and let them leave with a longer-lasting impression of the meeting.
At TS2 2008 show in Philadelphia, speaker polled the audience and immediately shared relevant information, which they could share among themselves. The power of audience response is in its ability to create 'buzz' in the room and learn from one another.
Lead retrieval & qualification can be done on a laptop, handheld device, Ultra-mobile PC, kiosk or any other Windows-based system.
Meridia's lead retrieval systems are based on Capture's LeadWare software and a unique configuration of any and all badge types currently on the market. Lead qualification is a crucial step toward a better understanding of trade show ROI.
The process of collecting leads at a trade show is very intuitive, automated and time efficient. Booth visitors are more likely to provide the answers to your qualification questions if there's a reward for their time.
ARS (Audience Response System) can be used to create a playful game, an informative seminar, elect officials to a committee or other decision-making body. In every case, it shortens the time needed to interact with many people at once, thus making your gatherings very time efficient.
Meridia's services include hiring a professional talent, who can engage the people who are walking by your booth and create 'buzz' on the show floor. The interactive game itself is a great way of increasing traffic in your exhibit.
While an ARS game can be fun, it can also provide vital marketing information to your company. Meridia can tie the badge information to the answers given by the audience of the game via their keypads. Collecting their contact information is just the beginning. You can survey them on their product knowledge, or find out what they think about your exhibit, as well.
Having a fun experience at your exhibit, makes a very long-lasting impression on the visitors. Prolong it by following-up with a post-show email that Meridia provides as part of the suite of services for trade show exhibitors.
Meridia's professional and trained talent is hired for specific tasks - like a medical symposium, which used a custom-made video to explain a process of treatment by a certain medication.
Audience response system was used to test the the audience's knowledge of the topic AFTER the educational video was shown. The information collected also served the company well, because it contained some demographic information, which was otherwise hard to obtain via traditional methods of surveying.
With the right approach to the exhibit strategy, even an unfavorable booth location can turn into an advantage. This particular exhibit collected (in three days and in the rear-most corner of the show floor) 450 leads, not including 380 from the attendees of the interactive business theatre, whose badge information was tied to the answers they gave using the ARS keypads.
Scanning a badge and then assigning this person a keypad creates a 'smart lead' - one that is more likely to be followed-up on by your sales force, because it is no longer a cold call.
Majority of lead retrieval stations can be unmanned, leaving your staff available for interaction with the visitors. The lead retrieval and qualification systems and process is very intuitive and easy to use.
Touch screen kiosks can enhance the interactivity of the lead collection, while speeding up the process as well. Many visitors do not like to be approached by the booth staff, but they don't mind 'talking to a computer.'
Meridia can provide a wide variety of kiosks - built into the exhibit, stand-alone, single or dual-screen, and more.
Providing the sales force with incentive based on the number of interviewed visitors created a massive interest in numbers of visitors, who were also rewarded for their time by a giveaway item.
Interactive game shows are a valuable source of interest from press, the visitors and a long-lasting impression of your exhibit.
Meridia's TrendWatch - a comprehensive report on state of the industry uses various events where Meridia's ARS system is used to compile a report on how people feel about the current events & problems.
Meridia's mobile units can be used to check people into the room where audience response system is being used, or it can be used in an exit survey strategy to poll people on how they liked your exhibit.
Ultra-Mobile PCs (UMPC) are a great new trend in lead retrieval technology. Portable, but capable of running full version of all software applications, they can be used with any badge scanning device currently available in the market.
Asking for you visitor's opinion and evaluating their visit to your exhibit shows that you value their input and increases the likelihood of their return.
Self-operated kiosks are a great way to attract clients who are not willing to spend time talking to your sales force. They are drawn to the lead retrieval station by the video or other message on the top screen, while the bottom screen provides the interface for scanning the badge and asking qualification questions.
Using multiple forms of input makes the kiosk very user-friendly and breaks the barriers of communication.
UMPCs have a touch screen, which can be operated by a pen, or a finger. Their battery usually lasts anywhere between 2 and 4 hours on one charge. An additional battery and a hot-swappable UMPC is recommended for deployment in an environment where more usage time is needed.
