Research shows that 72% of consumers who are interested in mobile TV are interested to watch free local broadcasts – like the 2008 Beijing Games – while only 40% are receptive to subscription services
More than 80% of Chinese consumers questioned in the recent Telegent Systems survey were interested in watching mobile TV
The 2008 Beijing Games and other live sporting events make up the second most popular type of programme on mobile TV, research shows
Mobile TV offers a convenient way for friends to enjoy live Beijing Games action
Small screen size does not deter many consumers from viewing the 2008 Beijing Games on their mobile phones, according to recent research by Telegent Systems
