It's the afternoon of Thursday, March 26, and a cameraman talks with one of the first people in line.
The customer and his puppy pose for the camera.
The first folks in line get to sit in comfortable seats from Santikos Theatres,
About 6 a.m. Friday, March 27--they've spent the night at The Fiesta Store waiting for ticket sales to start at 10 am.
It's a little drizzly out, but that doesn't seem to bother anyone.
Shaun Stevens, KABB's morning meteorologist, interviews a dog and his person.
Employees from Capital One Bank serve Starbucks coffee to the early birds.
Looks like they need the coffee!
Employees from Santikos Theatres offer snacks and sodas before sunrise.
More people get more coffee.
El Rey Feo LXI (Charlie Garza( makes a surprise visit.
The king distributes medals.
Monica Garcia, la Reina de la Feria de las Flores (center, in green & crown) and her escort, Laura Flores, talk to one of the people in line.
Capital One Bank people still have Starbucks.
KJ-97 Radio broadcasts live from the store parking lot from 7 to 9 a.m.
Monica Garcia, la Reina de la Feria de las Flores, asks poeple how they're doing.
Charlie Garza, el Rey Feo LXI, talks to the crowd.
About 50 people are in line about 8 a.m.
The KJ truck.
KJ-97, Kiolbassa Sausage, TV cameras--all part of the morning.
More poeple in line.
They wait patiently for 10 a.m.
Caffeine needs must all be satisfied.
The Palo Alto College Palomino mascot and the KABB meteorologist and cameraman are amused by a puppy.
They watch the puppy playing.
More snacks and sodas for those in line.
District Attorney Susan Reed, a Fiesta Commission vice president, stops by for a visit.
DA Susan Reed and Meteorologist Shaun talk with the Palomino and others listen. Susan has a Palo Alto PACFest t-shirt.
DA Reed talks about Fiesta Fiesta, the new April 16 Fiesta opening event.
The puppy tackles a big target.
Shaun from KABB does another weather report.
A cameraman interviews some of the people in line.
Stephen Cavender, King Antonio LXXXVII, drops in.
King Antonio talks with fans.
King Antonio discusses Fiesta.
Sergio Moreno (left) one of the first two in line, and King Antonio swap hats.
Who has the better hat?
Finally! Lucy Alizzi, Sergio Moreno and almost 200 others finally get inside at 10 a.m.
And the Fiesta ticket sales begin.
Volunteers from the Battle of Flowers Association sell tickets for their parade and band festival.
A customer chooses his parade route section.
A Battle of Flowers lady and a customer discuss seating.
Lots of people buying lots of tickets.
Torchy, the Fiesta Flambeu Parade mascot, greets customers.
Torchy and the Palo Alto College Palomino watch the action.
All the salespeople are volunteers. Ticket sales benefit local nonprofit groups that put on Fiesta events.
Sales continue through the day.
Fernando Villarreal, the Fiesta Commission assistant director, talks to a WOAI-TV cameraman about ticket sales.
Customers shop in The Fiesta Store before or after buying tickets.
Fernando Villarreal makes a pont about ticket sales.
Jeffery Martinez shows off his medal collection.
More of Jeffery Martinez's medals.