The virtual exhibition about Peter Behrens job at AEG, which started at 1909 and was the beginning of industrial design.
Behrens was not the first creative, AEG worked together. Artists decorated products. with artists together. The ring panel on the left was by Eckmann, the right are the Behrens models.
This fan was redesigned more integrative an clear.
Products before Behrens were designed like art works: Not the right way to pursuade the consumer of the quality.
also the old version of the later famous AEG fan
After the success of the new products more and more departments were advised by the creative "atelier". This prototype of a train was designed in 1914.
Advertisement was clear to accent technical competence: The famous fan.
Poster made for "AEG electrical clocks" in 1912 by Louis Oppenheim using the corporate design elements of Behrens.
Stamps placed for advertisement on company's correspondence
The AEG font, the first corporate typeface.
An application of the AEG font.
Flyer for a showroom in Berlin
Flyer for the AEG stand on a fair. The pavillon was the first building designed as part of the AEG corporate design.
At the "Turbinenhalle", Behrens made the steel frame visible.
Many products are today found in mayor industrial design collections, but curiosly also fans of historistic antiquities collect them. This Behrens waterkettle was in a antiques shop window in Frankfurt.