My startup's ads from 2000
The following pictures are taken from an advertising campaign we made in 2000. The basic idea was to communicate the message "Linux is a professional alternative" to a broad audience. Therefore we hired a real penguin (the penguin is a mascot for Linux) from a zoo, took him to our customers and made photo-shootings with him in the customer environment.
We developed the campaign with Scholz & Friends, one of the most creative communication firms in Germany. The award-winning campaign ran in the German magazines "SPIEGEL", "Wirtschaftswoche" and others.
Today I regard the campaign as way too costly and unefficient, but in 2000 the venture capital model was based on getting market share very quickly.
Jul 9, 2011
Photos: 3
RSS