USF Higher Standard Launch
This inaugural visibility advertising campaign consists of 14 short, provocative headlines that emphasize USF’s commitment to academic excellence, a culture of service, and a passion for social justice, as well as its deep ties to the city of San Francisco. These ads will appear on the sides of buses, news racks, taxi tops, and transit shelters, as well as on billboards and wallscapes. Additional placements will be seen in the print and online editions of local newspapers, and all the ads will include the university’s full name, logo, and tagline: Change the World from Here.
Apr 2, 2012